BLR had already been making waves in their sector through the use of video-led marketing campaigns. This new brand identity enabled BLR to stand up as notable recruiters and fierce competitors.

Not only were BLR heavily involved with recruiting hundreds of tourist guides, hospitality personnel and visitor experience professional in Qatar throughout 2022, they do it all over the world, all the time. Q22 enabled BLR to streamline their efforts, understanding at a glance, where and how to focus their efforts.

Clearly defining their brand strategy for Q22, gave BLR the option to maintain their offer in Qatar and the middle east under an evergreen visual identity.